![]() ![]() The moral of the story? Always check that mute button it could save you some money.” - George Gallegos Knowing this gave us the leverage we needed to close the deal on our terms. We overheard them raving on and on about how much they liked the product, and we knew they were completely sold. But at a crucial point in the conversation, the party we were selling to forgot to hit the mute button on their conference line. Neither side wanted to back down from the numbers that had been shared. “On an important call late in the sales cycle, negotiations were getting intense.“I think the biggest mistake that salespeople make today is that they try to pretend they’re not salespeople.” - Irreverent Sales Girl.“If I tell you I want to be a door-to-door salesman, don’t knock it.” - Jarod Kintz.Ogres are like onions!’ ‘They stink?’ ‘No!’ ‘Oh, they make you cry?’ ‘No!’ ‘Oh, you leave them out in the sun and they get all brown and start sprouting little white hairs?’ ‘No! Layers! Onions have layers! Ogres have layers.’” - Tristan Bishhop ‘You know, for your information, there is a lot more to ogres than people think.’ ‘Example?’ ‘Ah, okay. They want to put their position out there and say what they are, but the customer is reflecting back how they’re experiencing the brand and they have their own story. The brand will be played by the ogre, Shrek, and the customer will be played by his stalwart friend, Donkey. “This is a metaphor for a brand-to-customer conversation.It’s simply, ‘What do you need? What are you trying to solve? Do I have it?’ ‘Yes.’ ‘Is it the right price?’ ‘Yes.’ ‘Next.'” - Irreverent Sales Girl ![]() And somewhere we screwed it all up by making it some kind of crazy thing.
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